The heart is eclectic, spicy and textured, including notes of nutmeg from Sri Lanka, water lily, juniper berries, plum and cinnamon. The base is luxurious and sophisticated, made of labdanum, patchouli, leather and amber.

It is only then—when worn—that it becomes something more. Similarly, the perfume’s refined leather and rich spices combine with the warmth of the skin, the Made to Measure man’s character, and the style in which he wears it.”

The face of the perfume is actor, director and writer James Franco. Creative director of the house Frida Giannini explained: “The look of Made to Measure needed to be something extremely special and this is what we have achieved. It is as stylish and cultivated as our suited protagonist.”