The birth of OLAPLEX came from a lifelong relationship with the beauty industry. Dean Christal, CEO and creator of OLAPLEX, grew up in a family that had a deep understanding of the needs of hardworking hairdressers. His mother was a licensed hairdresser who ran a salon out of their home while his father was a beauty distributor owning 26 stores. Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.