Founded in Milan in 1913, Prada is today one of modern fashions most powerful houses, steeped in culture and innovation and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy. Since stepping in to oversee the brand, Miuccia Prada’s unique creativity has been acclaimed for its cutting-edge approach to unconventional observations of society that allow her to anticipate – and often influence – fashion, style and beauty trends. A brand of perpetual exploration and reinvention, Prada challenges perspectives and the status quo to serve as a precursor and pioneer, in fashion and beauty, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.

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