What it is: Natural-looking hair colour with extra shine The Pure Naturals colour family contains 11 shades-all in 60 ml tubes-ranging from lightest blonde to black and is perfect for those wanting natural-looking, semi-permanent hair colour. Color Touch has up to 50% grey coverage and gives hair extra shine for wonderful colour and beautiful hair. What it does: Ammonia-free formula Enhance the colour of hair pigment by up to 57% Contains three special light-reflecting ingredients Leaves hair with an incredible shine. What else you need to know: Color Touch is Wella’s semi-permanent hair colour range and contains 84 shades spread across 8 colour families: Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Mix, Sunlights, Relights and Color Touch Plus.

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