Denim was founded in 1976 as a fragrance brand designed specifically for men who want a distinct and long lasting fragrance. We first launched our renowned After shave and Deodorant Body Spray in three variants -  Original and Black and Musk. Today, we boast a complete personal care line, ranging from fragrances to shaving products, formulated to empower men to be comfortable in their own skin. In the personal care scene, denim represents an iconic brand, which since the first years of its launch has entered everyday use and in the collective imagination thanks to attractive and engaging communication campaigns. Denim as a Men's Grooming Brand is synonymous with quality fragrances and being reasonably priced around the globe.