Our story began in 1945, when pharmacist, Louis Schleuse, developed a lightweight lotion. It was named LUBRIDERM® to describe both its moisturization and dermatological benefits. For the decades following, our brand was used solely by dermatologists, hospitals, and pharmacists for rough or itchy, dry skin. We believe that skin health is a basic human right, regardless of age, gender, or skin color. We celebrate and cultivate a community that welcomes all people, and we engineer skincare essentials that are clinically proven to moisturize for 24 hours and are readily accessible to anyone.