The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer. Creed is a French multi-national niche perfume house, based in Paris, currently owned by BlackRock Long Term Private Capital. The company was originally founded as a tailoring house in London, England in 1760 by James Henry Creed.