Aramis was the first prestige men's fragrance to be sold in department stores. The brand continues to be a defining pillar of The Estée Lauder Companies as an industry leader in the men’s fragrance and grooming category. Aramis is one of the brands belonging to Estee Lauder. Aramis was created in 1966 and dedicated to men who appreciate tradition and classic, and this is the reason why this perfume is always modern. The composition is built around woody, sharp notes, which are very powerful and masculine.