The Drakkar Noir man embodies strength, insolence and emotion. A powerful scent and an explosive blend featuring stimulating lavender, lemon and mandarine orange top notes which play with a warm spicy herbaceous heart ending on a powerful woody base. A sensual and powerful fragrance. Guy Laroche was a French fashion designer and founder of the company that bears his name. Born in 1921, Guy Laroche began his career as a hat-maker, but moved to fashion when he became the assistant to couturier Jean Desses. Laroche traveled to the United States in 1955 to study new manufacturing methods for ready-to-wear clothing, and returned to Paris in 1957 to begin his own label.