The edition for men, Gucci by Gucci Pour Homme was created by Frida Giannini, creative director of the house of Gucci, in cooperation with Givaudan and P & GWhen combined with tobacco leaves, Elemi contributes to intensity and longevity of a fragrance.

Frida Giannini personally was in charge of design of this companion of the edition for women.

The actor James Franco, in James Dean style passes through an apartment saying lyrics of the famous song by Bryan Ferry-a “Slave to Love” to his girlfriend.

The recording session of this commercial was accompanied by photographers Inez van Lamsweerde and Vinoodh Matadin, who made photographs for the new perfume.