In February 2016, Davidoff launches its new masculine fragrance, Horizon, which symbolizes the connection between earth and air and draws inspiration from the forces of nature.

Horizon represents freedom, adventure and exploration.”Here he is, far from the beaten track. B Swift and free as an eagle he climbs from rock to rock. He breathes deeply, stretches his arms to the wind, turns his face to the sun. From this quiet pause between earth and sky a powerful feeling of freedom grows. He’s where he wants to be. Master of all he surveys.”

The fresh start combines pungent grapefruit and sweet mandarin with aromatic rosemary and fresh ginger. Cedar wood and spicy nutmeg are in the heart of the perfume, along with patchouli, black sesame seeds and South American pepper.

The print ad, shot by photographer John Balsom, captures his arrival at his destination: “It’s one moment in a story. The story of a man achieving his own goals, reaching his own top, searching his own horizons.”

It is inspired by the shapes from nature, stones polished by sands of time, balances with curves in clear glass to reveal the warm amber color of the fragrance.

The distinctive metal cap features mini-mechanics that protect the spray from being pushed on the move. It is available as a 40, 75 and 125 ml Eau de Toilette with an accompanying cosmetic line.