For 75 years, Cetaphil has been committed to advancing skin science to provide you with the best sensitive skincare solutions. We specifically formulate our products to care for all types of sensitive skin. From humble Texan roots, Cetaphil was designed by a pharmacist to help patients more effectively treat their sensitive skin. The brand launched in 1947 and released its first product, Cetaphil Cleansing Lotion, now known as Cetaphil Gentle Skin Cleanser and still producing the same gentle skincare results it always has.