212 NYC MEN is designed for the dynamic, attentive and, at the same time, masculine man who is intelligent and has a sense of humor. He is urban and knows his way around the big cities of the world. He knows the best restaurants and the best clubs… and they know him. 212 NYC MEN is a surprising and exceptionally attractive men’s fragrance. The structure of the fragrance complements the women’s version and possesses the same characteristics of elegance and innovation. The bottle design is masculine, tactile with extraordinary magnetism and, at the same time, subtly classic, like the 212 man.