Pantene is a brand of hair care products owned by Procter & Gamble .The product line was first introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the “beauty product” market. We believe that everyone should be able to express themselves through their hair. Because cultural and societal biases force many around the world to conform to rigid non-inclusive hair codes, Pantene has made a long-term commitment to sparking social change to ensure transformative, self-expressive “great hair” experiences for all.