Juicy Couture was started by two friends in 1997. Gela Nash (before marrying Duran Duran's John Taylor) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, in 1989 selling maternity pants. In 1996 they changed the name to Juicy Couture. The bottle of Juicy Couture EDP is elegant, regal and dynamic. Its sophistication lies in its transparent glass body, revealing the golden hue of the perfume inside. It is complemented by the clear crystalline top that has a fine finish. The metal accoutrement completes the elegant finesse of the bottle.