Acqua Di Parma And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen style. In the 1930s, it became the perfume of the era. In the 1950s, Colonia attained international success When Hollywood actors, invited to Italy by the great masters of Italian cinema, discovered its intimate and refined notes in the historic bespoke tailors’ shops.