Maybelline New York’s Colossal Mascara has a volume-pumping formula infused with collagen that guarantees a no-clump, volumized look in just one coat. To apply: Step 1. Start at the base of your lashes and slowly drag the mascara brush upwards in a zig-zag motion. Sweep the mascara brush from the root to tip of lashes to create instant volume. Step 2. Do not let mascara dry in between coats. Use the wand to comb out any clumps on your lash tips.