Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand and pronounced the same way around the world. At that time, Diesel was also considered an “alternative energy”, so the word stood for an alternative taste in fashion.  Diesel fragrances enjoys challenging conformity and push the boundaries of traditional masculine perfumery. The Brave fragrances are made for those who live bravely, fight for their dreams, achieve through determination, and never give up…