Italian skincare firm Bottega di LungaVita to launch prescription products. The company's points of sale include flagship stores and shop-in-shops at malls. Bottega di LungaVita, which sells the same products across all its markets. The new brand identity aims for simplicity, through which it communicates the idea of tradition and dynamic nature. The updated logo becomes the heart of all the brand’s communication activities. The three product areas forming Bottega di Lungavita’s offer have been represented through individual catalogues in order to communicate in a clear way the distinctive features of every single product range.