Rica is an Italian cosmetic company operating in the Haircare and Bodycare industry since 1994 and present in more than 60 countries worldwide. RICA manufactures Responsibly natural treatments that enhance the beauty of body and mind. We produce haircare and bodycare products using the natural resources of Sicily and its volcano Mt. Etna. Rica has thought to every skin need, and has identify a wax for every skin type.RICA had one simple goal: to create a new concept of wax, a Cosmetic wax with a natural formula, gentle and nourishing to the skin, with superior hair-gripping strength. From the beginnning, this goal drove the RICA’s Research & Development department,

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