Over 30 years in the making, Cameleon has revolutionised the way we shop discount designer fashion. With a history that spans back to 1988, Cameleon has maintained a concept that balances a love of style with a responsibility to the environment. Founded by Jean-Cédric Van der Belen, the idea behind Cameleon was simple. Today, Cameleon continues to offer designer fashion at greatly discounted prices for the whole family, the shopping locations offer a member’s only, exclusive and immersive experience that combines Cameleon’s love and passion for style with its deep-rooted commitment to eco-friendly retailing. The future will see Cameleon focus even further on regenerative, local and circular economy with the Woluwe store offering a prime space for both food and events.