Banana Boat was born at Florida’s sunny Miami Beach in 1976, when the original beach protector, a lifeguard at that popular destination, realized the only sunscreens available were greasy and medicinal—and not fun at all. He made it his mission to help sunscreen feel good for a change. We developed an effective, non-greasy formula and paired it with packaging in bright, new colors, different from the clinical options at the time. The playful tube combined with a whimsical name helped build a brand that made sun protection finally look and feel fun for millions of families.