. An exclusive new matte lipstick with a revolutionary soft matte formula that makes matte lips feel soft and comfortable. This soft matte lip colour has an intense colour payoff that gives lips a matte yet soft focus effect. The soft matte formula is enriched with rose oil extracts from France which give your matte lips a moisturized, comfortable feel. It’s non-drying formula doesn’t dry your lips and leaves them feeling soft and looking intensely matte. The new Lakmé Cushion Matte Lipstick cushions your lips in a single stroke with its smooth and creamy application.