Phy is a dermatologically-tested, 100 percent vegan specialist grooming brand for men. It is driven by three predominant beliefs – good products are worth the effort; a conscience is non-negotiable; ‘one-size-fits-all’ philosophy doesn’t always work. Phy believes in using good science and proven natural actives to make effective products that work for every one of you. This PETA approved, cruelty free and vegan brand is a member of the global 1 percent for the planet community. The brand’s goal is to get it right, every single time!