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Ted Lapidus founded the brand in 1951 and was one of the first to popularise fashion such as the “Saharienne” and the “uniform” look. The brand was taken over by the Jacques Bogart Group in 1998. Since then, Ted Lapidus SA has guided the brand’s development and ensured its coherence through licence holders (ready-to-wear, watches, fragrances, leather goods, etc.).