The hero and founder of Jaguar wasSir William Lyons. From the day the first gleaming model was unveiled in 1935, he insisted that ‘every car the company produced combined performance and beauty like no other.’ Such an uncompromising vision set a new benchmark in the world of automobile design and performance, and expectations in those car lovers who insist on the best – benchmarks that Jaguar very proudly still lives by. We’re much, much more than just a website: we’re a also a subscription organisation for perfume-lovers, offering events (including ‘meet the nose’ events), courses, sampling opportunities, and a beautiful regular downloadable magazine.