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ESCADA was founded in Munich. The origin of the ESCADA name itself came from Margaretha and Wolfgang Ley, who bet on the full-blooded Irish racing horse of the same name and won. Margaretha Ley, a former Swedish model, had a solid education in tailoring and ample experience with demanding customers. Today ESCADA has interpreted its brand values in a new, updated way: cool glamour, sensual femininity and modern elegance are the hallmarks of the ESCADA brand line. ESCADA stands for fashion dressing women appropriately for every occasion. The ESCADA woman is naturally drawn to the limelight and loves a feminine and glamorous yet fresh, modern style.