Abercrombie & Fitch is also well-known for its fragrance category, offering a range of scents for both men and women. The brand’s fragrances often feature a combination of fresh, clean, and woodsy notes, with popular scents such as Fierce, First Instinct, and 8. These fragrances are often marketed towards a young and adventurous audience, and are designed to evoke a sense of confidence and vitality. The brand’s fragrance offerings are an extension of its overall image, which emphasizes a cool, laid-back, and aspirational lifestyle.

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