Introducing the new Lakmé Cushion Matte Lipstick. An exclusive new matte lipstick with a revolutionary soft matte formula that leaves matte lips feeling soft and comfortable. This soft matte lip color has an intense color payoff that gives a matte yet soft focus effect to the lips. The soft matte formula is enriched with rose oil extract from France to leave your matte lips feeling moisturized, comfortable. This non-drying formula doesn’t dry out your lips and leaves them looking soft and intensely matte. The new Lakmé Cushion Matte Lipstick cushions your lips in a single stroke with its smooth and creamy application. To achieve an even and uniform matte finish on your lips, start by defining the bow of your cupid, then glide the lipstick smoothly along the other edge of both your upper and lower lips.