“Inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, this new fragrance is an invitation to embrace one’s own red carpet moment.

Gucci Première celebrates the star in every woman. Whether she is holding court at a film opening or business meeting, all her moments are golden. She turns as many heads in an impeccably tailored suit as a couture gown.

Grace sits with attitude, beauty with power. She enjoys her achievements and wears her authority with ease. Wherever she finds herself, she is met with admiratione.

She is a modern icon  Frida Giannini said: “For such a successful woman, something equally remarkable was required. Gucci Première is womanly, intriguing and as seductive as the perfect couture gown.”